Brine takeaway
Overview
I took part in Net Magazine’s monthly Design Challenge. The brief was to design a site for a made-up fast-food business. This regular feature puts three designers to the test — to get an inside look at their design process.
My contribution
Concept Branding User interface
The team
Year
2015
![A look at the BHA website.](https://cdn.prod.website-files.com/62ce63efc488622de02531e9/62ce63efc488624301253299_5_Brine.jpg)
Process
Inspired by the lack of fresh, good quality, and affordable seafood around London. The concept of Brine is simple — an independent takeaway with a focus on sustainable, incredibly fresh, and great-quality seafood.
All seafood is Marine Conservation Society (MCS) certified — so you know exactly where the fish has been sourced from and that it’s planet-friendly. With so few restaurants and takeaways following MCS standards, it is hard for people to do anything other than consume unsustainable produce. Brine aims to address this problem.
This was a challenge for a fictitious restaurant — so I was able to have some fun with the visuals. I wasn't limited by an existing brand or guidelines. The brand is based on a powerful, primary colour palette — to reflect the back-to-basics nature of Brine's sustainable seafood.
The layout is a dynamic wall of content — giving people a variety of information in digestible chunks. I wanted to emphasise the natural, good quality ingredients — so I brought photos of the raw products into the content tiles.
![Early sketches and discovery work.](https://cdn.prod.website-files.com/62ce63efc488622de02531e9/62ce63efc488623fb32532fa_6_Brine.jpg)
![A look at the Brine website and logo.](https://cdn.prod.website-files.com/62ce63efc488622de02531e9/62ce63efc48862801125329f_1_Brine.jpg)
![The Brine logo on a different colour backgrounds.](https://cdn.prod.website-files.com/62ce63efc488622de02531e9/62ce63efc48862b2ae2532b0_2_Brine.jpg)
![Showing a few features of the Brine website.](https://cdn.prod.website-files.com/62ce63efc488622de02531e9/62ce63efc4886251f125329d_3_Brine.jpg)
![The printed magazine featuring my design.](https://cdn.prod.website-files.com/62ce63efc488622de02531e9/62ce63efc48862e14125328e_4_Brine.jpg)
Outcome
Brine was published in issue 269 (August issue) of Net Magazine — in both print and digital versions. Net Magazine is currently the largest web design publication in the UK — as a result, my project was seen by thousands of people.